Posts Tagged ‘Immortal Technique’

A lack of promotion has been cited as the downfall of many hip hop albums. DMX’s albums which were on DefJam (N then there was X) performed much better in the charts, boasting high quality production, big budget music videos and all-star features. Then came the trials and tribulations of DMX, the last album ”Undisputed” failed to really impact anyone outside of DMX fans, the industry just moved on.  DMX blamed the lack of funding he received from Seven Arts Music.

Method man also went at Defjam stating the budget just wasn’t
for him to be paying producers just of their name on a track. On the Wu Massacre album Meth stated Def Jam put a rush on it,” Meth said. “We didn’t have a lot of time to work on it. We recorded with no budget. It is what it is. We did this for the fans. It felt good to get in the studio with Rae and Ghost.”

Artists with followings such as Eminem and jay Z can really on fans to buy the records without and promotion. Dj who kid famously stated how The Eminem Show was already several times platinum before anyone at Interscope had even thought up a promotion budget.
 Illmatic although lacked promotion was positively met by critics and over tine became an icon of hip hop music. The question that should be asked is what level of promotion can justify the potential of an artist. Olivia apparently cost 50Cent $1 Million through promotion costs however her album was a commercial flop. It could be argued that the wrong methods of promotion were used as key demographics were not targeted properly.
50 cent also kicked off at interscope recently as the delay of his album “street king immortal” has been delayed since 2009. 50 have argued with Interscope to promote the album properly which has led to several delays and arguments regarding what make an artist, the promotion or the skills.

Yoube  jeezy said the key to getting a hit record was to flood the market with your cds. This all however comes at a cost and even though Jeezy isn’t regarded as a top ten rapper his album sales would tell a different story.

A great example of how marketing can create the perfect channel for an artist is by looking a benzino. What do owning a magazine and being a rapper have in common? Well let’s look at benzinos visibility in the game before he got involved with the source. It’s safe to say that outside of Boston there was little hype. But once that link was made benzino was able to put himself on the cover of his own top selling magazine and through the links he made create his own compilation mix tapes with him featuring. The desired outcome of this is your work gets considered as good as those who are also on the complication album. The reality is the hip hop community realised the sneaky tricks behind this which led to the next time you heard about benzino was during beef.
Maybe the most visible argument of how even without a marketing budget you can become the most versatile of rappers is Immortal Technique. The majority of IT fans are based outside of the USA. During the early 2000s Immortal Technique mix tapes were promoted by fans all over the internet. By posting these tracks online rap fiends were able to finally discover fresh and raw talent talking about relevant issues opposed to the shootouts and gang themes associated with other acts.
So it could be argued that as long as you can stay current in the game and with the help of the internet careers can be made.

If you look at artist who are defined by their work names like Gangstar and Krsone come to mind. It’s crazy to think that at the peaks of New York hip-hop it was a mixture of perfected beats and a strong set of lyrical skills that defined an artist. If your songs were good djs would play it and if not expect not to get any air time. Now the game has changed to if you have a wack song but a good marketing mix your song can blow.

Immortal Technique. ”And if you go platinum it has nothing to do with luck, it just means a million people are stupid as fuck!

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“The evolution of the world, bloody and dramatic
Human beings killing monkeys to conquer the planet
The kingdoms of Africa and Mesopotamia
Machine gun’ your body with depleated uranium
This is the age of microchips and titanium
The dark side of the moon and contact with aliens
I started out like Australians, criminal minded
Broke into hell, tore it down, and built and city behind it
Southpaw, murderous, methodology nigga
Remember that I’m just a man don’t follow me nigga”

Immortal Technique

Track: Point of No Return

Album: Revolutionary Vol. 2

I was trying to work out which part of the verse to quote….

…Then I asked why>>>>>>>>> The whole verse is crazy.